Laneige – An Eye for Perfection

Laneige Malaysia recently launched a new addition to their best selling Perfect Renew series – the Eye Serum – and worked together with two passionate influencers, Sharon Tan, a calligrapher, and Tan U-Mae, a cake decorator. “We believe it was a different approach that Laneige could leverage on. Macro influencers have a huge following but lack the audience authenticity. […]

Laneige Delights, Pop!

No better way to end the year than with some popfetti! The Laneige Holiday Collection is out and is all set to pop-out-loud. 8 quirky short videos were released to bring out the holiday cheer and they are rather whimsical. Afterall, it’s the holiday season. So let’s play and celebrate with lots and lots of […]

Novartis – Not Alone With Psoriasis

Psoriasis patients are still humans Judgmental stares. Hurtful whispers. Hostile actions. These are just some things that we do unconsciously that could hurt people suffering from psoriasis. Let’s be more conscious of the people around us. Launched in conjunction with World Psoriasis Day, a social movement rolled out weeks before the global event, entitled #PsoriasisInsideOut where people […]

Laneige Great Mornings

Don’t just have a good morning, have a great one. With Laneige Water Sleeping Mask series, your mornings are about to become great. Take a quiz to find out how you can make mornings great. Feeling creative? Join thousands in creating your very own signature flat lay design in our Laneige Flat Lay Challenge.   […]

Laneige Mission Dew-able

Unleash the superhero in you. Mission Dew-able is a Candy Crush-like game, where we personified the White Dew product as the heroine Lady Dew. Consumers will go on a mission to save Lady Dew from evil savages (Dr Dry, Queen Melanani and Darky Spotty), whom represent real-life skin problems, together with Agent M (product USP […]

Tesco – #SkuadSiComel

Tesco, approved by the kids of #SkuadSiComel. If the kids are alright, you know its right. Cute lil ones taking centre stage in Tesco.   Teaser Video Tesco #SKUADSICOMEL Gembira nampak kanak-kanak ni. Kalau anda ingin tahu, mereka ni sebahagian dari panelis #SkuadSiComel kami! Tunggu apa lagi, sertai #SkuadSiComel di http://skuadsicomel.tesco.com.my/ dan nikmati pelbagai kelebihan […]

New Straits Times – Inspired by Greatness

Open your eyes to greatness with New Straits Times. Celebrating 170 years with the nation.   Credits: Client: New Straits Times Press Malaysia Creative Agency: Lucideas Creative Post-Production House: Astatica Studio     

IPC Shopping Centre Campaigns

A mall that’s more about the who than the what.   [2013] Christmas & 10th Anniversary   [2014] Chinese New Year    [2014] Happiest Families   [2014] PPKM Magazine   [2014] MRCA Magazine   [2014] Raya Radio   Print   Credits: Client: IPC Shopping Centre Creative Agency: Lucideas Creative    

New Straits Times – It’s Only Human

How news is spread these days. It’s Only Human is an expansion of New Straits Times’ current proposition of A Sharper Read. The campaign’s objective is to make readers realise how sensationalising happens in the real world through social media and word of mouth especially when “hot” news arise.   FILM Cloud of Confusion   […]