Open your eyes to greatness with New Straits Times. Celebrating 170 years with the nation. Credits: Client: New Straits Times Press Malaysia Creative Agency: Lucideas Creative Post-Production House: Astatica Studio
A mall that’s more about the who than the what.  Christmas & 10th Anniversary  Chinese New Year  Happiest Families  PPKM Magazine  MRCA Magazine  Raya Radio Print Credits: Client: IPC Shopping Centre Creative Agency: Lucideas Creative
How news is spread these days. It’s Only Human is an expansion of New Straits Times’ current proposition of A Sharper Read. The campaign’s objective is to make readers realise how sensationalising happens in the real world through social media and word of mouth especially when “hot” news arise. FILM Cloud of Confusion […]
Get dressed, ready, go! Radio Print & Logo Design Credits: Client: Mutiara Damansara Commercial Centre Creative Agency: Lucideas Creative
Cool has just hit Cyberjaya. Another completed project whereby this time it’s a residential development project. Kanvas is a twin tower development that consists of SOHO (Small Office Home Office) units. The brief was, brief. It has to be eccentric, quirky and beyond the ordinary. And so the birth of Kanvas. Adopted from […]
The launch of the 48th store. Creative use of a billboard including one radio spot every hour, 12 hours prior to the official launch time.