Maxis – Oneder Parent Project

A tribute to every single parent. Parenthood is tough, and doubly so for single parents. As a tribute to them this Mother’s and Father’s Day, Maxis has teamed up with Parents Without Partners (PWP), a Malaysian non-profit that runs programmes to support and empower socioeconomically disadvantaged single parents of various backgrounds.   Parents will do […]

Laneige – Real Me Real Perfect

Because it’s all about the base, the base, the base. For the launch of Laneige’s latest Layering Cover Cushion, we conceptualised an online film for the Malaysian market. This film features social influencer Venice Min in a film shot in reverse. Instead of shooting a standard online film where the final makeup look outshines the […]

Laneige – Mission Dew-able 2

The mission continues with The Brightening Duo. After the success of the first mission last year, Lady Dew’s adventure continues with the introduction of The Brightening Duo.   Laneige Mission Dew-able 2 Sparkling Beauties, are you brave enough for a brightening challenge and a sparkling adventure? Join us as a special agent and help Lady […]

Laneige – An Eye for Perfection

Laneige Malaysia recently launched a new addition to their best selling Perfect Renew series – the Eye Serum – and worked together with two passionate influencers, Sharon Tan, a calligrapher, and Tan U-Mae, a cake decorator. “We believe it was a different approach that Laneige could leverage on. Macro influencers have a huge following but lack the audience authenticity. […]

Novartis – Not Alone With Psoriasis

Psoriasis patients are still humans Judgmental stares. Hurtful whispers. Hostile actions. These are just some things that we do unconsciously that could hurt people suffering from psoriasis. Let’s be more conscious of the people around us. Launched in conjunction with World Psoriasis Day, a social movement rolled out weeks before the global event, entitled #PsoriasisInsideOut where people […]

Tesco – #SkuadSiComel

Tesco, approved by the kids of #SkuadSiComel. If the kids are alright, you know its right. Cute lil ones taking centre stage in Tesco.   Teaser Video Tesco #SKUADSICOMEL Gembira nampak kanak-kanak ni. Kalau anda ingin tahu, mereka ni sebahagian dari panelis #SkuadSiComel kami! Tunggu apa lagi, sertai #SkuadSiComel di http://skuadsicomel.tesco.com.my/ dan nikmati pelbagai kelebihan […]

New Straits Times – Inspired by Greatness

Open your eyes to greatness with New Straits Times. Celebrating 170 years with the nation.   Credits: Client: New Straits Times Press Malaysia Creative Agency: Lucideas Creative Post-Production House: Astatica Studio     

IPC Shopping Centre Campaigns

A mall that’s more about the who than the what.   [2013] Christmas & 10th Anniversary   [2014] Chinese New Year    [2014] Happiest Families   [2014] PPKM Magazine   [2014] MRCA Magazine   [2014] Raya Radio   Print   Credits: Client: IPC Shopping Centre Creative Agency: Lucideas Creative    

New Straits Times – It’s Only Human

How news is spread these days. It’s Only Human is an expansion of New Straits Times’ current proposition of A Sharper Read. The campaign’s objective is to make readers realise how sensationalising happens in the real world through social media and word of mouth especially when “hot” news arise.   FILM Cloud of Confusion   […]