Sibling rivalry is real. And it’s more evident during Chinese New Year. Based on this insight, we conceptualised Nissan Malaysia’s 2018 CNY film where we see the rivalry of two brothers – plus their wives and children – in full swing. The film takes a turn when they realised their rivalry has affected the festivities of […]
Laneige Malaysia recently launched a new addition to their best selling Perfect Renew series – the Eye Serum – and worked together with two passionate influencers, Sharon Tan, a calligrapher, and Tan U-Mae, a cake decorator. “We believe it was a different approach that Laneige could leverage on. Macro influencers have a huge following but lack the audience authenticity. […]
No better way to end the year than with some popfetti! The Laneige Holiday Collection is out and is all set to pop-out-loud. 8 quirky short videos were released to bring out the holiday cheer and they are rather whimsical. Afterall, it’s the holiday season. So let’s play and celebrate with lots and lots of […]
Psoriasis patients are still humans Judgmental stares. Hurtful whispers. Hostile actions. These are just some things that we do unconsciously that could hurt people suffering from psoriasis. Let’s be more conscious of the people around us. Launched in conjunction with World Psoriasis Day, a social movement rolled out weeks before the global event, entitled #PsoriasisInsideOut where people […]
Tesco, approved by the kids of #SkuadSiComel. If the kids are alright, you know its right. Cute lil ones taking centre stage in Tesco. Teaser Video Tesco #SKUADSICOMEL Gembira nampak kanak-kanak ni. Kalau anda ingin tahu, mereka ni sebahagian dari panelis #SkuadSiComel kami! Tunggu apa lagi, sertai #SkuadSiComel di http://skuadsicomel.tesco.com.my/ dan nikmati pelbagai kelebihan […]
A mall that’s more about the who than the what.  Christmas & 10th Anniversary  Chinese New Year  Happiest Families  PPKM Magazine  MRCA Magazine  Raya Radio Print Credits: Client: IPC Shopping Centre Creative Agency: Lucideas Creative
The launch of the 48th store. Creative use of a billboard including one radio spot every hour, 12 hours prior to the official launch time.