Laneige – Our Legacy

There’s beauty in every legacy. What is a legacy to you? Is it about leaving an indelible mark on someone? Is it about remembering an unforgettable moment? Is it about taking care of a priceless item? Fact is, we define our own legacy. And that’s the beauty of it. This campaign pays tribute to the […]

Maxis – Oneder Parent Project

A tribute to every single parent. Parenthood is tough, and doubly so for single parents. As a tribute to them this Mother’s and Father’s Day, Maxis has teamed up with Parents Without Partners (PWP), a Malaysian non-profit that runs programmes to support and empower socioeconomically disadvantaged single parents of various backgrounds.   Parents will do […]

Laneige – Real Me Real Perfect

Because it’s all about the base, the base, the base. For the launch of Laneige’s latest Layering Cover Cushion, we conceptualised an online film for the Malaysian market. This film features social influencer Venice Min in a film shot in reverse. Instead of shooting a standard online film where the final makeup look outshines the […]

Laneige – An Eye for Perfection

Laneige Malaysia recently launched a new addition to their best selling Perfect Renew series – the Eye Serum – and worked together with two passionate influencers, Sharon Tan, a calligrapher, and Tan U-Mae, a cake decorator. “We believe it was a different approach that Laneige could leverage on. Macro influencers have a huge following but lack the audience authenticity. […]

Laneige Delights, Pop!

No better way to end the year than with some popfetti! The Laneige Holiday Collection is out and is all set to pop-out-loud. 8 quirky short videos were released to bring out the holiday cheer and they are rather whimsical. Afterall, it’s the holiday season. So let’s play and celebrate with lots and lots of […]

Novartis – Not Alone With Psoriasis

Psoriasis patients are still humans Judgmental stares. Hurtful whispers. Hostile actions. These are just some things that we do unconsciously that could hurt people suffering from psoriasis. Let’s be more conscious of the people around us. Launched in conjunction with World Psoriasis Day, a social movement rolled out weeks before the global event, entitled #PsoriasisInsideOut where people […]

Tesco – #SkuadSiComel

Tesco, approved by the kids of #SkuadSiComel. If the kids are alright, you know its right. Cute lil ones taking centre stage in Tesco.   Teaser Video Tesco #SKUADSICOMEL Gembira nampak kanak-kanak ni. Kalau anda ingin tahu, mereka ni sebahagian dari panelis #SkuadSiComel kami! Tunggu apa lagi, sertai #SkuadSiComel di http://skuadsicomel.tesco.com.my/ dan nikmati pelbagai kelebihan […]

IPC Shopping Centre Campaigns

A mall that’s more about the who than the what.   [2013] Christmas & 10th Anniversary   [2014] Chinese New Year    [2014] Happiest Families   [2014] PPKM Magazine   [2014] MRCA Magazine   [2014] Raya Radio   Print   Credits: Client: IPC Shopping Centre Creative Agency: Lucideas Creative