Laneige Malaysia recently launched a new addition to their best selling Perfect Renew series – the Eye Serum – and worked together with two passionate influencers, Sharon Tan, a calligrapher, and Tan U-Mae, a cake decorator.
“We believe it was a different approach that Laneige could leverage on. Macro influencers have a huge following but lack the audience authenticity. Micro influencers like Sharon and U-Mae has a close-knit, almost like family following that resembles Laneige and its Malaysian fans”, said Kingdom Digital’s Head of Strategy.
Sharon Tan @ronnycakes
Tan U-Mae @btterswt