Unleash the superhero in you.
Mission Dew-able is a Candy Crush-like game, where we personified the White Dew product as the heroine Lady Dew. Consumers will go on a mission to save Lady Dew from evil savages (Dr Dry, Queen Melanani and Darky Spotty), whom represent real-life skin problems, together with Agent M (product USP 1: Moisturising) & Agent W (product USP 2: Whitening).
Intro Video
Credits:
- Client: Laneige Malaysia
- Creative Agency: Kingdom Digital
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