Unleash the superhero in you.

Mission Dew-able is a Candy Crush-like game, where we personified the White Dew product as the heroine Lady Dew. Consumers will go on a mission to save Lady Dew from evil savages (Dr Dry, Queen Melanani and Darky Spotty), whom represent real-life skin problems, together with Agent M (product USP 1: Moisturising) & Agent W (product USP 2: Whitening).

 

Intro Video

 

Credits:

• Client: Laneige Malaysia
• Creative Agency: Kingdom Digital

 

www.laneigemissiondewable.com.my