Laneige – Our Legacy

There’s beauty in every legacy.

What is a legacy to you?
Is it about leaving an indelible mark on someone?
Is it about remembering an unforgettable moment?
Is it about taking care of a priceless item?

Fact is, we define our own legacy.
And that’s the beauty of it.

This campaign pays tribute to the 16 successful years of Laneige Water Sleeping Mask in Malaysia. Inspired by a true story of a customer, the film tells the story of a mother and daughter as they grew closer and stronger by understanding one another.

 

 

Credits:

 

https://www.marketing-interactive.com/laneige-malaysia-pays-tribute-to-the-legacy-of-its-first-sleeping-mask/

 

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