Laneige – Real Me Real Perfect

Because it’s all about the base, the base, the base.

For the launch of Laneige’s latest Layering Cover Cushion, we conceptualised an online film for the Malaysian market. This film features social influencer Venice Min in a film shot in reverse. Instead of shooting a standard online film where the final makeup look outshines the foundation, making the reverse film the best option to highlight the foundation of the makeup.





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