How news is spread these days.
It’s Only Human is an expansion of New Straits Times’ current proposition of A Sharper Read. The campaign’s objective is to make readers realise how sensationalising happens in the real world through social media and word of mouth especially when “hot” news arise.
Cloud of Confusion
Caught Up In The Fire
- Client: New Straits Times Press Malaysia
- Creative Agency: Lucideas Creative
- Production House: Reservoir World
- Post-Production House: OutPost Production