Novartis – Not Alone With Psoriasis

Psoriasis patients are still humans

Judgmental stares. Hurtful whispers. Hostile actions. These are just some things that we do unconsciously that could hurt people suffering from psoriasis. Let’s be more conscious of the people around us.

Launched in conjunction with World Psoriasis Day, a social movement rolled out weeks before the global event, entitled #PsoriasisInsideOut where people were challenged to wear their clothes inside out. Many asked why and it’s rather simple. Wearing your clothes inside out will invite stares from people, and that’s how psoriasis patients feel every single time.

 

The Film

 

The Bumpers

 

http://www.mypsoriasis.my/

 

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